The eve style show, which gathers all the latest designs from the fashion world, starts today and is sponsored by Mercedes-Benz and smart.
Synonymous with luxury and style, Mercedes-Benz is sponsoring the event that features shopping and a designer catwalk event, as well as celebrity appearances.
One of the show’s highlights is the competition being offered by Mercedes-Benz and all fashion lovers will be sure to head to the Mercedes-Benz stand to enter.
A three-night break in New York is up for grabs with return flights from London, accommodation, transfers and travel insurance all included. The winner will also learn how to be a fashion stylist on a two-day course.
Gok Wan from Channel 4’s How to Look Good Naked is scheduled to appear at the show today on the experts’ stage while the latest designer collections can be viewed on the designer catwalk including daytime, evening and wedding collections.
A menswear display will also be shown as well as the fashion theatre, described by the organisers as "breathtaking".
Lasting 45 minutes and featuring 40 models and highly trained dancers, the show takes place on the largest catwalk in the world.
