The opportunity to choose a vehicle that can be personalised and is bright in colour are among the unique selling points of the smart BRABUS tailor made concept.
Among the vibrant colour choices open to motorists is Campbell Blue, which pays homage to the iconic Bluebird cars which broke the land speed record in the past.
In all, a palette of 18 different colours can be chosen in the range, alongside a host of bespoke interiors, giving prospective buyers thousands of combinations to decide between.
The concept was recently previewed at the smart festival, where it received a positive reaction, and is now being officially launched at the Frankfurt Motor Show.
Four cars from the range were displayed at the festival, which celebrated a record-breaking attendance of more than 1,300 smart car owners.
Dermot Kelly, Managing Director of Mercedes-Benz Cars, said: “smart has always been regarded as an iconic and unique product and the launch of smart BRABUS tailor made will enhance that reputation.
“Business users have enjoyed tremendous success by using vinyl wraps on their smart cars to promote their companies and we expect the opportunity for individual retail customers to personalise their vehicle will be a huge hit too.”
Motorists will be able to get their hands on a vehicle from the range from this winter.
Discover all the big benefits of the smart at thesmart.co.uk
